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September 24, 2010

福原さん(資生堂)

1.文化資本という言葉は、もともとは、個人にとっての文化資本という意味であったが、福原さんは、会社にとっても、文化は資本であると考えている。ヒト・モノ・カネと並んで文化も。人事部、生産部、財務部があるなら、文化部もあるべき。企業にとっての明日(次の経営の元手)の糧になるもの。機械式時計は、つくる文化(技術、精神、スタイル)がなくなると、つくれなくなる。

2.電気が通るまでは、夜になると広場でたき火をして、長老が村の生い立ちなどを話して聞かせた。しかし、電灯がともったら、皆家に入って何もしゃべらなくなって寝てしまう。共同体が崩壊し、話も伝承されなくなる。

3.日本は、国も企業も、社会全体、組織、リーダーともに弱ってしまっている。文化力による立て直ししかないと思っている。

高坂『文明が滅亡する時』という本をローマなどの研究を基に1981年に書いたが、今読むと、日本のこととして愕然とする。①美徳の喪失、②政治の質の低下、③文化の大衆化、④官僚制の肥大化、⑤大衆迎合、ばらまき、財政悪化。

4.フランスがナチスにやられた時、ドゴールは、逃げたロンドンから国民に呼びかけた「戦争に負けたが、フランスは死なない」皆を勇気づけた。ドゴールがマルローを文化大使とした。マルローは、①過去の才能をよみがえらせる、②今日の才能に生命を与える、③世界の才能を受け入れる。これによってフランスの夢をかなえる

ミッテランは、○○に文化政策を担わせ、予算の1%を文化に向けるとした。これでパリコレ、世界中の才能やバイヤーが集まり、ホテルなども潤う。

アメリカの文化政策。1930年のニューディール、TVAが有名だが、このほかに、芸術文化支援政策を実施した。フェデラルワン。芸術家を国が雇用し、そのなかから、アーサーミラーやオウエルが輩出し、米国大衆文化のソフトパワーが生まれ、冷戦崩壊の遠因となった。ハリウッド、ブロードウェイ。経済効果、民主主義の伝統。地雷のように、第二次体制後の世界に効いた。フィリップモリスのパッケージデザインなど営利企業による芸術振興。

日本では、文化政策というと、すぐにアニメなどで金儲けを考える。文化政策というのは、もっと本質的に考える必要がある。

クリエイティブシティは、アジャイルシティ、常にイノベーションが連続して起こる(野中)。クリエーティブは発散、イノベーティブは収斂とすると違うのでは??

5.イタリアの○○さん:イタリアの料理が上手い、ファッションが良いのは、何故だと思うか。それは、イタリア人は個人主義で、自分に良いものを追及するからだ。少数の友人を呼んでおいしい料理を出してもてなすのが好き、だから料理がおいしくなった、インテリアが良い・・。その地域の人が何を喜ぶかを考えるべき。→これは平田さんの同心円の話につながる。

文化力とは、人間性と「場」の力。場から切り離せられない。

6.企業メセナは、中央の大企業から、地方の中小企業に移ってきている。地方の企業は、地元の文化力が高まらないと自分たちがダメになると思っているから。

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